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PopCardz will be sold in stores in five-card packs beginning in November. Proceeds will given to the celebrities’ charities. Each card will have a unique 10-digit access code printed on it that will provide additional online content at PopCardz.com.
The back of the cards list celebrities’ birth dates, hometowns and mottos as well as a favorite charity, movie, song, book, place, sport, food — and a secret. “Kath & Kim” actress Selma Blair revealed, for instance, that she wore an eye patch for a year when she was 7 because she was embarrassed about her amblyopia — lazy eye syndrome.
“Tabloids are so prevalent,” said Blair. “I think this is way for kids — or whoever is collecting them — to find something out about their favorite celebrities, and find out really positive things about them.”
Blair, who accumulated “Wacky Packages” and “Superman” trading cards growing up, was one of the first celebrities to agree to be immortalized in the collection. The “Hellboy” and “Cruel Intentions” actress said she was excited the cards would benefit and prominently feature celebrities’ causes.
“It’s a benevolent, cool thing,” said Blair.
Her only concern? How her card will fare among traders once it’s released.
“I’m sure everyone will be like, ‘I’ll give you 20 Selma Blairs for 1 Scarlett Johansson,’” Blair joked.

The actress talks about director Guillermo del Toro’s two big movie franchises

LOCATION: Middle Earth?

THE SKINNY: While promoting her new NBC comedy KATH AND KIM, Selma Blair spoke about the future of the HELLBOY franchise where she plays firestarter Liz Sherman. While the success of the second installment would seem like a third film would be a no brainer, she says she has heard no additional word, though she wouldn’t hesitate to come back for a return.

“I would be honored,” says Blair. “But I don’t know if that would happen.”

She does hint that writer-director Guillermo del Toro does have some ideas for a third HELLBOY, but nothing has been formally discussed.

“There are some ideas for a storyline,” says Blair. “He likes to keep it close to the vest and we kind of respect that.”

Considering Del Toro will be busy directing the back-to-back THE HOBBIT films for the next few years, HELLBOY III’s prospects look like a dim possibility, but what about Blair being in the director’s latest franchise? Has she bugged him about it?

“I know better than to bug him,” she says. “And I’m also involved in KATH AND KIM so there wold be no point.”

From iF Magazine