Please stand by
Upheaval, new technology and wildly fluctuating viewing habits are about to change things even more on the small screen
Alex Strachan, Canwest News Service
Published: Saturday, May 03, 2008
Network TV is playing the waiting game.
The prospect of an actors’ strike in June, changing viewer habits, the proliferation of digital video recorders — now in 20 per cent of homes in the U.S. — and declining ratings for some of TV’s biggest hits add up to create a cloudy picture of mainstream broadcast TV’s future.
The major TV networks have mounted a full-court press to lure viewers back into the fold with new episodes of returning favourites like Lost, Grey’s Anatomy and House — even as the end of the season looms. On-air promotional campaigns designed to resemble fall-style launches have reminded viewers when and where those programs will return.
The traditional fall season is up in the air, though.
One network, NBC, has said it will do away with the concept of a fall season altogether, and has instead moved to a year-round model — a decision likely to affect CTV and Global Television, which simulcast many of NBC’s shows here.
The other U.S. networks — CBS, ABC, The CW and Fox — are adopting a wait-and-see approach. Those networks will unveil their fall plans next month; CTV and Global will follow in June. CBC announces its fall schedule on May 26, but even the public broadcaster is mulling over a move to a year-round schedule, once the NHL playoffs end in June.
The writers’ strike meant that several new comedies and dramas have gone straight to series, bypassing the usual network process of ordering pilot episodes and choosing the best.
NBC has already ordered several episodes, sight unseen, of Crusoe, based on the classic novel by Daniel Defoe and described as “equal parts MacGyver, Castaway and Pirates of the Caribbean,” and Kath & Kim, a U.S. adaptation of a hit Australian comedy, starring Molly Shannon as a 40-something divorcee and Selma Blair as her immature, self-absorbed daughter.
NBC’s decision to do away with pilots prompted the network to pick up the new Canadian series The Listener, starring Craig Olejnik as a paramedic with the ability to read minds. The Listener, produced by Toronto’s Shaftesbury Films for CTV, is slated to debut on NBC in the summer of 2009, after its debut on Canadian TV.








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