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PopCardz will be sold in stores in five-card packs beginning in November. Proceeds will given to the celebrities’ charities. Each card will have a unique 10-digit access code printed on it that will provide additional online content at PopCardz.com.
The back of the cards list celebrities’ birth dates, hometowns and mottos as well as a favorite charity, movie, song, book, place, sport, food — and a secret. “Kath & Kim” actress Selma Blair revealed, for instance, that she wore an eye patch for a year when she was 7 because she was embarrassed about her amblyopia — lazy eye syndrome.
“Tabloids are so prevalent,” said Blair. “I think this is way for kids — or whoever is collecting them — to find something out about their favorite celebrities, and find out really positive things about them.”
Blair, who accumulated “Wacky Packages” and “Superman” trading cards growing up, was one of the first celebrities to agree to be immortalized in the collection. The “Hellboy” and “Cruel Intentions” actress said she was excited the cards would benefit and prominently feature celebrities’ causes.
“It’s a benevolent, cool thing,” said Blair.
Her only concern? How her card will fare among traders once it’s released.
“I’m sure everyone will be like, ‘I’ll give you 20 Selma Blairs for 1 Scarlett Johansson,’” Blair joked.